Growth Marketing & Digital Innovation
Juan Cruz
Soares Gache
A systems mind with the heart of a business builder.
Years of experience
Speaking engagements
Countries I've lived in
Countries I've worked in
About me
The story behind the profile
I studied Information Systems and worked as a developer early in my career, but for over 20 years I've been working in strategy, process optimization, communications and advertising. I'm passionate about the digital world and love the kind of challenges where the goal is to leverage digital platforms and solutions to automate processes, cut costs and generate insights that transform businesses.
Digital is not just marketing. It's also sales, public relations, market research, customer service, recruiting. A company truly transforms digitally when every area takes full advantage of the digital world.
Inbound Marketing
Digital platform design, Content Marketing, SEO/GEO, CRM, Lead Scoring and Marketing Automation.
Lead Generation
Design and execution of performance campaigns and lead registration funnel optimization.
Artificial Intelligence
Design and development of solutions for process optimization and operational cost reduction.
Career
Work experience
Growth & Marketing Director
Ingenes
Leading the communication strategies for our reproductive, regenerative and metabolic medicine services, aimed at attracting, informing, educating and supporting patients in Mexico 🇲🇽, the United States 🇺🇸 and internationally 🌎.
See more
- Content production management across all formats: copy, design, video.
- AI adoption and implementation to streamline processes and improve both quality and output volume.
- Design, analysis and management of dynamic forms for lead registration and scheduling.
- Oversight and management of digital advertising campaigns.
- Leading SEO/GEO optimization and UI/UX improvement projects.
- KPI definition and report design, optimizing workflows based on results.
Angel Investor
Rebill
Rebill is Latin America's leading platform for managing subscriptions and local-currency payments.
See more
- Collect in local currency across LATAM countries without opening entities in each one.
- Send payment links without writing a single line of code.
- Set up installment plans with or without interest, tailored to each country's strategy.
- Communicate payments, renewals and declines with instant notifications.
Head of Digital
Genomma Lab
Leading and overseeing the company's digital initiatives at a regional level.
See more
- Design, development and implementation of digital assets for 45 brands across 19 countries.
- Management and optimization of the digital media budget.
- Digital advertising campaigns for marketing, e-commerce and market research.
- Catalog optimization on e-commerce platforms (pure players, marketplaces, brick & clicks).
Co-founder & Managing Director
Social Snack
Co-founder and Director of Social Snack. Led operations in Mexico 🇲🇽 & Panama 🇵🇦 (+25 people) and regional business development.
See more
- Design and execution of digital media communication strategies.
- Development of digital platforms for performance and lead generation initiatives.
- Key clients: Panama Canal, Hyundai, Hilton, Heineken, Cinemex, El Palacio de Hierro, Sony Pictures, among others.
- Speaker at 30+ events on Digital Marketing, Performance Marketing, Lead Generation Funnels, Social CRM, Beacons & Proximity Marketing.
- Radio and television interviews.
Professor
ADEN Business School
Master's & specialization modules in Ecuador 🇪🇨, Colombia 🇨🇴, Panama 🇵🇦, Costa Rica 🇨🇷, Honduras 🇭🇳, Nicaragua 🇳🇮, El Salvador 🇸🇻 and Guatemala 🇬🇹
See more
- Digital Marketing
- Funnels | Performance Marketing
- Social media and digital channel management
- Web Analytics & Social Metrics
- Social CRM · e-commerce
Consulting Manager
Deloitte
Regional "Strategy & Operations" consulting manager leading 15+ projects in Argentina 🇦🇷, Peru 🇵🇪, Colombia 🇨🇴, Ecuador 🇪🇨 & Panama 🇵🇦.
See more
- PMO (Project Management Office) implementation.
- Oversight and follow-up of technology implementations: ERP, CRM, Reporting Systems.
- Speaker at regional events: CRM, Business Intelligence, Information Security.
Functional Analyst
Sistran Consultores
Client support, technical assistance and development of new and existing features in SISE (Integrated Insurance Company System).
See more
- Account management and satisfaction measurement for our software systems.
- Requirements specification for new client-requested features.
- Design, development and implementation of insurance quote tools on client web portals.
Academic background
Education
2017 – 2018
MBA — Digital Marketing
EUNCET · Barcelona, Spain 🇪🇸
The MBA was a long-pending goal. Although my real first "MBA" was building a company from scratch, growing it and selling it.
2018
Specialization in Digital Marketing
George Washington University 🇺🇸
I took the chance to formalize the knowledge built over 10+ years working in the digital world.
1998 – 2002
BSc in Information Systems
Universidad CAECE · Buenos Aires 🇦🇷
I turned a teenager's obsession with a 286 PC with 8MB of RAM into a career I still enjoy and take pride in to this day.
Knowledge
Areas of expertise
Work philosophy
My three pillars
Performance
Analyzing user behavior across different messages and ad formats is one of my greatest passions. Always with a clear business goal: better conversion costs to generate leads that drive sales.
Dynamic Forms
Where ad traffic lands matters. It must educate, inform, motivate and convince users that they can't leave the flow without sharing their contact information.
Effective Communication
Users must understand what we want to communicate. Less is more. Translating what we do into simple, clear language makes all the difference in a digital world full of competition and stimuli designed to capture our attention.
Contact